Ani Zola is an animated cartoon character who sings, dances, and otherwise entertain you like what idols do. She will release songs, music videos, albums, books, CDs, DVDs, merchandises, and many more -- all for the purpose of your entertainment.

But Anni Zola is not just another virtual idol out there. She is moving forward to a new era that demands new things to be done. Anni Zola does not want to be just about passive consumption.

For one thing, instead of passive consumption on our user's part, Anni Zola would like to foster critical thinking and user participation and interaction. This basically means that she is very conscious of the values trying to be implemented in the creation of Anni Zola, and she takes seriously the power of interacting with our users. This is done through the use of a storyline, told through her blog and throughout various social networks, that would hopefully inspire the audience of Anni Zola, a socially-oriented storyline around which every single one of Anni Zola's products -- from music to merchandises -- revolves.

For another, instead of consumption, Anni Zola tries to foster prosumption, i.e. proactive consumption, or production-consumption. Anni Zola is an open-content project, which means that materials flow freely from both the original creators of Anni Zola and her users. Anni Zola is attempting to create an opposite of the normative walled garden model.